🇹🇭 Thailand · 🇮🇪 Ireland
By Priya Mehta, The Global Office
In a Bangkok office, whether the workday felt "sanuk" — enjoyable — is treated as a legitimate measure of whether it went well, on par with whether the deadline was hit. In a Dublin office, the real business of the week may not happen at the conference table at all, but two pints into a round at the pub down the street. Both cultures have decided that work and social life shouldn't be fully separated. They've just built completely different rituals around that belief.
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| ✅ Do | ❌ Don't |
|---|---|
| Accept invitations to team lunches and after-work meals — this is where real bonds and trust form | Decline social meals repeatedly to "focus on work"; it reads as distant, not diligent |
| Keep interactions light and good-humored, even during stressful periods | Show visible frustration or anger in front of colleagues — it damages face for everyone involved |
| Expect a genuinely warm welcome to good restaurants, especially as a foreign hire | Assume lavish hospitality implies an informal, low-stakes business relationship |
| Value the relationship-building that happens outside the conference room as seriously as the meeting itself | Treat informal gatherings as optional extras separate from "real" work discussions |
| Bring a positive, easygoing demeanor to daily interactions — it's read as professionalism, not lack of seriousness | Mistake "sanuk" for a lack of standards; enjoyment and productivity coexist deliberately |
| ✅ Do | ❌ Don't |
|---|---|
| Join after-work pub outings when invited — they're genuine networking and trust-building events | Skip the pub invite without a good reason if you want to build rapport with the team |
| Learn "buying rounds" etiquette — you're expected to buy for the group, not just yourself | Buy only your own drink and let others cover the round; it's noticed |
| Move to first names quickly — hierarchy is relaxed and informality is the norm | Over-formalize interactions with senior colleagues who expect a casual tone |
| Pace your drinking to match the social rhythm, not to compete | Overdo it to "keep up" — Irish colleagues generally socialize, not compete, over drinks |
| Look for the growing alternatives to pub culture — hobby-based and wellness-focused socializing is rising | Assume the pub is the only path to social capital; norms are visibly shifting |
Thailand's office social rituals are anchored in the concept of sanuk — "fun" — which the Australian-Thai Chamber of Commerce describes not as an excuse to shirk responsibility but as a genuine cultural expectation that work itself should be enjoyable and socially warm. Regular team lunches, after-work outings, and shared meals aren't treated as optional perks; they're understood as the mechanism through which trust and collaboration actually get built (crossculture2go). In Thailand's relationship-based business culture, informal gatherings outside the conference room are frequently described as more decisive to how business actually gets done than the formal meetings themselves — foreign hires are often brought to notably good restaurants specifically to accelerate that relationship-building.
Ireland's equivalent ritual runs through the pub. Socializing after work — most classically over drinks — functions as a normalized extension of the workday, with clear etiquette attached: rounds are bought for the whole group, not individually, and the goal is company, not competition (Commisceo Global; Rivermate). Hierarchies in Irish offices tend to be relaxed, with first names adopted quickly and socializing across levels treated as unremarkable (dublin.ie). That said, the ritual is visibly shifting — over the past two decades, remote work and a growing wellness orientation have pushed some workplace socializing toward hobby- and activity-based alternatives, chipping away at the pub's monopoly on after-work bonding (totallydublin.ie).
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The interesting overlap is that both cultures treat social ritual as functionally equivalent to work itself — skipping it isn't neutral, it has a real cost to how you're perceived and how much trust you're extended. The divergence is in tone and timing: Thai social rituals happen mostly during the workday, over food, in a register that stays deliberately light and face-preserving even under pressure. Irish social rituals happen mostly after the workday, over drinks, in a register that allows for more direct banter and even mild confrontation once the setting has shifted from office to pub.
Hofstede's data adds context: Thailand scores notably high on power distance, and sanuk functions partly as a pressure valve that keeps hierarchical relationships pleasant despite that formality. Ireland scores considerably lower on power distance, and its social rituals — pub rounds, first names, easy banter — are themselves an expression of that flatter structure, a way of collapsing hierarchy temporarily rather than managing around it.
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Quora — Someone who'd worked in a Thai office for several years explained that declining team lunches too often, even with good intentions of staying focused, quietly cost them credibility with colleagues who read food-sharing as inseparable from being a trusted team member.
Blind (teamblind.com) — A tech professional posting about a Bangkok-based company noted that the friendliest, most sanuk-driven teams were also, counterintuitively, some of the most demanding when it came to actual deadlines — the warmth and the standards operated on entirely separate tracks.
globalworkandtravel.com — A description of working in Irish hospitality and office-adjacent roles noted that after-work socializing functioned as genuine "cultural immersion with a paycheque" — colleagues who bought the first round on your first week were often the same ones who ended up mentoring you months later.
Internations Dublin — A relocated professional observed that the unwritten rule of buying rounds tripped up more newcomers than any formal business etiquette — forgetting your turn wasn't seen as rude exactly, but it was noticed, and it took real effort to rebuild the goodwill afterward.
Quora — A foreign manager working in Thailand described the hardest adjustment as learning that visible frustration, even when justified, damaged relationships far more than the underlying problem ever did — keeping composure in front of a Thai team wasn't optional politeness, it was a core management skill.
For someone deciding where to build a career, the real question is when you're willing to do your relationship-building: during the day, over food, in a culture that treats warmth as a professional skill, or after hours, over drinks, in a culture that treats informality as the great equalizer. Thailand rewards patience and emotional composure woven into the workday itself. Ireland rewards showing up after five and knowing whose round it is. Neither is more "social" than the other — they've just scheduled the socializing at opposite ends of the clock, and showing up to the wrong end at the wrong time is the fastest way to look like you don't quite belong yet.
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Photo by Ketut Subiyanto via Pexels
Priya Mehta
Staff writer covering financial markets and corporate strategy. Has strong opinions about spreadsheets.