🇹🇳 Tunisia · 🇧🇳 Brunei
By Priya Mehta, The Global Office
In Tunisia, a 24-year-old with a laptop and a WhatsApp group can register a labeled startup, apply for tax breaks, and pitch a fund within a fiscal quarter. In Brunei, a 24-year-old with the same laptop will spend that quarter waiting on the Foreign Workers Licence paperwork that lets anyone hire them at all. One country has built a national identity around entrepreneurial urgency; the other around not being in a hurry, and pays its citizens rather well to prove the point. Both, this week's evidence suggests, are working exactly as designed — which is either reassuring or terrifying, depending on your relationship with paperwork.
| ✅ Do | ❌ Don't |
|---|---|
| Learn a few phrases of Tunisian Arabic (derja) and French — English carries you only partway through a meeting | Expect same-day replies from a government office; patience is the operative local currency |
| Bring a personal introduction before your first client or bank meeting | Assume Startup Act tax breaks apply automatically — you still need to get officially "labeled" |
| Budget extra months for currency-control paperwork if moving money abroad | Schedule anything time-sensitive for Ramadan afternoons |
| Network at coworking hubs like Cogite or Kubik, where much of Tunis's real deal flow happens | Vent about the bureaucracy where an approving official might overhear |
| Hire junior engineering talent early — Tunisia produces some of Africa's highest STEM graduation rates | Assume your best hires will stay; many are recruited abroad within two years |
| ✅ Do | ❌ Don't |
|---|---|
| Dress modestly — covered shoulders and knees, for everyone, every day | Bring, request, or joke about alcohol; it has been fully banned nationwide since 2019 |
| Address seniors and officials by their proper titles | Job-hop; your Employment Pass is sponsored by, and tied to, a single employer |
| Plan your week around Friday prayers shaping the office schedule | Expect a market-driven promotion track; the ladder resembles civil-service tenure |
| Enjoy the tax-free salary and an unhurried pace of daily life | Try to "hustle" your way into a meeting without a proper local referral |
| Learn the basics of the Malay Islamic Monarchy (MIB) philosophy before orientation | Mistake the calm for indifference — hierarchy here is taken quite seriously |
By the numbers, Tunisia looks like a MENA success story with the volume turned up. Its startup ecosystem grew roughly 37 percent in 2025, now ranking as the region's fifth-largest active, venture-backed hub behind only the UAE, Egypt, Saudi Arabia, and Jordan, per Startup Genome and StartupBlink. The government-backed ANAVA Fund of Funds aims to back roughly 230 startups by 2027, and the Startup Act 2.0 was built explicitly to let founders skip the slow lane. Tunisia also produces one of the highest shares of STEM graduates on the continent — exactly the statistic a brochure loves to lead with.
The brochure leaves out what happens once those graduates try to get paid. Youth unemployment sat near 38 to 40 percent through 2024 and 2025, per World Bank and ILO estimates, and Gallup's latest data puts Tunisian employee engagement at just 9 percent, under both the MENA average of 14 percent and the global average of 20 percent. Fully 54 percent of Tunisian workers qualify as "actively disengaged," among the highest rates Gallup measures anywhere, with 49 percent reporting significant daily stress. Bureaucracy is the recurring villain in founder surveys — 61 percent cite it as their top headache, and a 2025 policy review found the Startup Act still lacks the "one-stop shop" needed to deliver its incentives without an agency maze. The mindset is entrepreneurial partly by necessity: when formal jobs are scarce and disengaging, starting something yourself stops being aspirational and becomes rational.
Brunei's pitch is the mirror image: stability so complete it borders on architectural. The country is executing Wawasan Brunei 2035, a plan to wean the economy off oil and gas, and non-oil sectors now account for 56.6 percent of GDP, with 2024 growth hitting 4.2 percent, its best in a quarter-century, per ASEAN Briefing and government reporting. But the employment structure hasn't shifted as fast as the growth chart. Most Bruneians still funnel toward better-paid, secure government and state-linked jobs, while a private sector of mostly small, lower-wage firms struggles to compete for local talent — a gap analysts flag as a persistent entrepreneurship deficit.
The Morning Brief
Enjoying this? Get it in your inbox.
Corporate life runs on Malay Islamic Monarchy (MIB) philosophy: hierarchy, deference to seniority, and formality are the operating system, not office quirks. Foreign hires arrive almost exclusively on employer-sponsored Employment Passes — no freelance or digital-nomad visa exists, and switching jobs means reapplying from scratch. In exchange, workers get tax-free salaries and, on paper, real work-life balance: the government's Mental Health Action Plan (2022–2025) promised standardized hours, two consecutive weekend days, and flexible options. As of 2025, per Borneo Bulletin and The Scoop, essentially none of it had been implemented, with a nationwide pilot only launching in early 2026 — a brochure-versus-reality gap Brunei shares with its more chaotic Mediterranean counterpart, dressed in better tailoring.
Here is the counterintuitive part: the "startup mindset" country has a workforce that is more disengaged and stressed than the "corporate mindset" one. Tunisia's entrepreneurial energy is real, but it coexists with — arguably is partly caused by — a formal labor market Gallup ranks among the least engaged on earth. Brunei's civil-service torpor, meanwhile, sits atop an expat satisfaction record regional surveys call effectively unmatched in Southeast Asia, precisely because predictability, tax-free pay, and a slow pace read as features once you've stopped expecting disruption.
Neither system optimizes for the same thing. Tunisia optimizes for velocity and accepts high failure and disengagement as its cost. Brunei optimizes for order and accepts a shallow private sector and glacial reform as its cost. Want to build something from nothing on a shoestring? Tunisia will let you try tomorrow. Want a stable, tax-free, hierarchical career with a real weekend — once the pilot catches up to the policy paper? Brunei will get there, eventually, formally, with the correct signatures.
Quora — A small business owner in Brunei described the biggest obstacle as isolation, not capital: without a personal connection to an investor or an existing local network, finding advice or funding interest was genuinely difficult, regardless of the idea's quality.
Quora — Answering "Is life hard in Brunei?", one respondent called daily life safe but socially quiet, noting professional and personal life both slow to the country's pace within a few months, intended or not.
Medium (substitute for HN/Blind) — A Tunisian venture-building mentor, writing on the ecosystem's "ironic paradox," described newly graduated engineers getting recruited abroad within roughly two years, even as international fellows kept arriving to study that same STEM pipeline.
LinkedIn Pulse / Kopi Talk with MHO blog (substitute for TheLocal/Internations) — A Brunei-based commentator tracking work-life-balance reforms noted a multi-year, thirty-two-activity national action plan produced almost no visible implementation by its 2025 deadline, leaving workers under the informal hours it was meant to replace.
Expat.com / Expat Focus — Guidance for incoming professionals stressed that a Brunei Employment Pass is locked to one employer, so anyone hoping to shop between local companies after arrival should expect to restart the entire visa process.
Choosing between them on vibes alone: Tunisia rewards people comfortable building the plane while flying it, who don't mind that half their most talented colleagues will have left for Berlin or Montreal by year two. Brunei rewards people who want the plane fully certified, flown by someone with thirty years' seniority — sometimes for a policy promised in 2022 that still hadn't boarded by 2026. Pick Tunisia for momentum, Brunei for ballast, and pack accordingly: a business plan for one, patience for the other, and for both, the quiet understanding that the brochure and the actual org chart rarely finish on the same page.
Subscriber Only
Subscribe to The Alignment Times and get every article delivered to your inbox.
Photo by Andrea Piacquadio via Pexels
Priya Mehta
Staff writer covering financial markets and corporate strategy. Has strong opinions about spreadsheets.