🇯🇴 Jordan × 🇷🇸 Serbia — By Suki Nakamura, Out of Office
Two countries, two entirely different theories of romance, one shared conviction that a stranger's opinion of your love life is not merely welcome but mandatory. In Jordan, dating happens under the amused supervision of an extended family that could staff a small government. In Serbia, dating happens over enough rakija that supervision becomes optional and confidence becomes structural.
I have watched a Jordanian man introduce a woman to his mother roughly forty minutes after meeting her at a wedding, and I have watched a Serbian man order a bottle of wine for a table of strangers simply because the evening "needed a shape." Neither approach is subtle. Both work more often than the West's studiously casual small talk over oat-milk lattes, which is the sort of thing that should embarrass all of us into silence.
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| ✅ Do | ❌ Don't |
|---|---|
| Let the family vet a serious relationship early — it saves everyone time | Assume dating apps replace the social network; most matches still route through someone's aunt |
| Dress modestly and read the room in mixed-gender settings, especially outside Amman | Show public affection anywhere near a mosque, a market, or your own reputation |
| Accept the fourth cup of tea; declining looks like you're plotting an early exit | Bring up a relationship's status before it's genuinely serious — gossip travels at the speed of WhatsApp |
| ✅ Do | ❌ Don't |
|---|---|
| Show up to a café date ready to talk for three hours with no agenda | Expect punctuality to signal enthusiasm — it doesn't, and nobody's offended |
| Let directness be directness — if someone says they like you, believe them | Order a small glass of anything when the table has decided on a bottle |
| Meet friends before the relationship is "official" — the friend group's verdict matters | Mistake teasing (zezanje) for hostility; it's usually the opposite |
Jordanian dating is not secret, exactly, but it is rarely unaccompanied. Amman's cafés and shisha lounges are full of couples who are, technically, "just talking" — a phase that can last anywhere from three weeks to three years and carries an entire vocabulary of its own. Families are not a background inconvenience here; they are active participants, running informal background checks that would make a hiring manager blush. Ask a Jordanian about their partner and you'll often hear about the partner's father's profession before you hear about the partner's personality.
Public affection is minimal to nonexistent, and that's not repression so much as a different location for intensity. The passion goes into the wedding, which will bankrupt at least one family and last until 3 a.m., and into the family group chats where a new relationship gets more scrutiny than a parliamentary bill. Dating apps exist — Tinder has a foothold among the younger, more cosmopolitan crowd in West Amman — but they function less as the main event and more as a nervous first draft that eventually gets handed off to the traditional network for ratification.
What foreigners consistently misjudge is the gender dynamic outside the big cities. Amman's upper-middle-class scene can look almost European: mixed friend groups, casual dating, women driving the conversation as much as men. Head to a smaller town and the rules tighten considerably — a Western woman chatting easily with a male shopkeeper is not making a friend, she's generating a rumour. The lesson, delivered by more than one embarrassed expat, is that Jordan does not have one dating culture. It has several, layered by class, geography, and how many relatives are currently within earshot.
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If Jordan's dating scene runs on discretion, Serbia's runs on volume — social, alcoholic, emotional. Belgrade's café culture (and Serbia has more cafés per capita than seems structurally sound) exists specifically to let two people sit for hours doing nothing but talking, and a first date that ends before the three-hour mark is generally considered a failure by both parties. Splavovi — the river barges turned nightclubs along the Sava and Danube — do the rest of the work after midnight, and nobody pretends otherwise.
Serbians are disarmingly direct. If someone doesn't want a second date, you'll know within the hour, not through a slow fade that takes six days to confirm what was obvious on day one. This directness extends to compliments, insults, and the national sport of zezanje — teasing so relentless it can read as flirtation and often is. Foreigners mistake it for aggression roughly once, and then either adapt or leave.
The one universal rite of passage is meeting the friend group, which functions as an unofficial tribunal. Serbian friendships run deep and long — often from childhood — and a partner who can't hold their own at a table of old friends, matching the toasts and the ribbing, is a partner who's been quietly assessed and found wanting. Family matters too, but less as gatekeeper and more as eventual co-conspirator; a Serbian grandmother who approves of you will feed you into a diabetic coma out of pure affection.
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Jordan wins on intentionality — nobody drifts into a relationship there by accident, and the family vetting process, however invasive it looks from outside, weeds out a staggering amount of nonsense before it starts. Serbia wins on honesty and sheer stamina; a culture that tells you exactly where you stand, over exactly enough rakija, has solved a problem the rest of the dating world still pretends is unsolvable.
If I had to choose which system produces fewer regrets, I'd take Serbia's bluntness over Jordan's slow-burn ambiguity — being told "no" at midnight over rakija stings less than months of "just talking" that never quite becomes anything. But I'd take Jordan's wedding over Serbia's, purely for the food. Nobody should have to pick between honesty and stuffed vine leaves, and yet here we are.
Reddit r/expats — paraphrased: a Western man in Amman describing how a two-month "situationship" was already common knowledge to his partner's entire extended family before he'd met her parents.
Internations Belgrade — paraphrased: a relocated professional noting that turning down a rakija toast on a first date was treated as a bigger red flag than actually disliking the other person.
expat.com Belgrade forum — paraphrased: a user warning that Serbian friend groups will interrogate a new partner harder than any customs official, and that surviving it is non-negotiable for a relationship to continue.
Neither country will let you date quietly, and that's rather the point. Jordan wraps romance in family architecture so sturdy it can survive decades; Serbia strips away the pretence until all that's left is two people, a bottle, and the truth. Western dating culture, by comparison, looks like two people apologising to each other for having feelings. Go to Amman if you want your relationship to come with institutional backing. Go to Belgrade if you want to know, by the end of the night, exactly where you stand. Either way, pack patience — and in Serbia's case, a reasonable tolerance for plum brandy.
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Suki Nakamura
Staff writer covering financial markets and corporate strategy. Has strong opinions about spreadsheets.