Thursday, 9 July 2026The Alignment Times
Subscribe
Markets Floor|Macro Mondays|C-Suite Circus|Global Office|Water Cooler|Off the Record|Out of Office
The Alignment Times

Real markets. Real news.
Questionable corporate poetry.

The Alignment Times is a satirical publication. Any resemblance to actual financial advice is purely coincidental and frankly alarming.

Β© 2026 The Alignment Times. All rights reserved.
Independent financial news with a corporate twist.

Sections

  • Markets Floor
  • Macro Mondays
  • C-Suite Circus
  • Global Office
  • Water Cooler
  • Off the Record
  • Out of Office

Company

  • About
  • Advertise
  • Careers
  • Press
  • Contact

The Brief β€” Weekly

Market intelligence and corporate satire, delivered every Monday. Unsubscribe whenever your portfolio allows.

No spam. No AI-generated haiku. Probably.

  • Privacy Policy
  • Terms of Service
  • Cookie Policy
  • Editorial Standards

Not financial advice. Not even close.

Home/Out of Office
Out of Office
Lagos Will Talk Over You With Love; Zurich Will Silently Judge You For Existing Too Loudly

Lagos Will Talk Over You With Love; Zurich Will Silently Judge You For Existing Too Loudly

Suki NakamuraJuly 8, 2026 6 min read

πŸ‡³πŸ‡¬ Nigeria πŸ‡¨πŸ‡­ Switzerland By Suki Nakamura, Out of Office

Lagos does not do quiet. It does not do personal space, orderly queues, or the polite fiction that strangers should ignore one another. It does volume, opinion, and a market vendor calling you "my sister" within four seconds of meeting you, whether or not you are, biologically speaking, her sister. Zurich, by grim contrast, has weaponised silence to the point where dropping a coin on a train platform feels like a public confession. Two entirely different national relationships with the concept of "behaving yourself in public," and both entirely convinced they've got it right.

I've been publicly shushed in Switzerland for laughing at a joke I made myself, quietly, at 4pm on a Tuesday. I've also been publicly heckled β€” affectionately β€” by an entire Lagos danfo bus for taking too long to find change. Neither country will apologise for the discomfort. Let's get into it.

Do's & Don'ts: Nigeria

βœ… Do❌ Don't
Greet people properly before getting to your point β€” skipping greetings reads as rudeExpect a formal queue at a bus stop or market; positioning is assertive, not orderly
Speak with confidence and volume β€” softness can read as weakness or evasionTake loud disagreement personally; robust argument is a normal part of daily conversation
Accept nosy questions about your salary, marriage, or age with good humourBe surprised when strangers comment loudly on your appearance, weight, or outfit
Haggle and negotiate everywhere β€” it's expected, not rudeAssume silence means agreement β€” Nigerians will tell you exactly what they think

Do's & Don'ts: Switzerland

βœ… Do❌ Don't
Keep your voice down on public transport β€” the "quiet carriage" mentality applies everywhereTalk loudly on your phone on a train; you will be stared at, possibly shushed
Queue precisely and wait your exact turn, without exceptionJaywalk, even on an empty street with no cars in sight β€” locals genuinely won't
Greet shopkeepers with a "GrΓΌezi" before starting any transactionShow up late, even by five minutes β€” punctuality is treated as a moral position
Separate your rubbish exactly per the local council's multi-bin systemMake noise after 10pm or before 7am, or on a Sunday β€” Ruhezeit is enforced by neighbours, not just police

Nigeria: Loud Is a Love Language

The first thing that unsettles newcomers to Lagos is the volume β€” not aggressive volume, just ambient, constant, cheerful volume. Conversations happen at a pitch that would get you removed from a London office. Market vendors don't wait for you to approach; they call out, they follow up, they negotiate with the persistence of someone who genuinely believes you'll thank them later for the mattress you didn't know you needed. Danfo bus conductors hang out of moving vehicles shouting destinations like auctioneers. None of this is rudeness. It's presence. Nigerians occupy public space fully, unapologetically, and expect you to do the same.

Queues, in the Western sense, are aspirational at best. What exists instead is a kind of assertive positioning β€” you hold your ground, you make your presence known, and you absolutely do not passively wait for someone to notice you and usher you forward, because they won't. This reads as chaos to the unprepared and as basic self-advocacy to everyone else. Directness extends to conversation too: Nigerians will ask your salary, comment on your weight gain since last Christmas, and tell you your business idea is bad, all within the same friendly exchange, and none of it is meant as cruelty. It's engagement. The silence of Western small talk β€” vague, hedged, non-committal β€” reads to many Nigerians as evasive, even a little suspicious. Say what you mean. Say it loudly. Mean it warmly.

Switzerland: Silence as Civic Duty

The Morning Brief

Enjoying this? Get it in your inbox.

Free Β· No spam Β· Unsubscribe anytime

Switzerland has built an entire public culture around the principle that your existence should be as unobtrusive as possible. This starts with sound: trains have unofficial libraries-on-wheels energy, phone calls are conducted in a whisper if at all, and a loud laugh in a quiet carriage will earn you the specific, devastating Swiss stare β€” not angry, just deeply, silently disapproving, as though you've personally inconvenienced the entire concept of order.

Queueing is sacred and precise; nobody cuts, nobody hovers, and the idea of "holding your ground" the Lagos way would be treated as borderline threatening. Punctuality carries near-moral weight β€” a train that's four minutes late generates visible unease among a platform of Swiss commuters checking watches in unison, and turning up "fashionably late" to a dinner is not charming, it's a faux pas you'll be gently reminded of for months. The recycling system alone requires a small orientation course β€” glass by colour, compost separate, paper bundled just so β€” and getting it wrong invites the quiet correction of a neighbour who has clearly been waiting for the opportunity.

What's most disorienting isn't the rules themselves but their enforcement mechanism: nobody official is watching. The Swiss police the Swiss. Break Ruhezeit on a Sunday afternoon with a lawnmower and it won't be the authorities who show up first, it'll be Herr Zimmermann from next door, calmly informing you of the ordinance you've violated, as though reciting scripture.

The Verdict

Nigeria's public culture will exhaust extroverts and delight anyone tired of Western social hedging β€” everything is said, loudly, to your face, with warmth underneath the volume. Switzerland's will comfort anyone who finds small talk exhausting and unnerve anyone who forgot that silence, too, can be judgmental. I prefer Lagos, if only because a culture that tells you exactly what it thinks of your outfit is, at minimum, honest. Zurich's silent disapproval is efficient, spotless, and never, ever explained to your face.

What Nobody Warned You About

Reddit r/Nigeria β€” a returnee warns that visitors mistake market bargaining volume for hostility, when it's actually just Tuesday.
Internations Zurich β€” a newcomer describes being shushed on a train for a phone call at completely normal conversational volume.
Quora β€” a commenter explains that missing Swiss rubbish sorting rules can result in your bag being left, unopened and un-collected, with a note.

Conclusion

Lagos and Zurich sit at opposite poles of the same question: how much of yourself should you bring into public? Nigeria says all of it, loudly, immediately. Switzerland says as little as physically possible, quietly, forever. Land in Lagos expecting hush and you'll be steamrolled by warmth. Land in Zurich expecting warmth and you'll be met with a rulebook nobody printed but everybody memorised. Adjust accordingly, or enjoy being the loudest, latest, most improperly-sorted person in the room.

Subscriber Only

Continue reading β€” it's free

Subscribe to The Alignment Times and get every article delivered to your inbox.

Subscribe free

Illustration generated with AI

Suki Nakamura

Staff writer covering financial markets and corporate strategy. Has strong opinions about spreadsheets.

Advertisement

Market Snapshot

S&P 500
5,218.19
+0.87%
10Y UST
4.38%
+3bps
EUR/USD
1.0812
-0.21%
Gold
$2,318
+0.54%

Daily Brief

Get this in your inbox

Five stories every morning. Free, always.

Advertisement