By Suki Nakamura, Out of Office
Two nations, two wildly different volume settings for public life. Latvia treats silence as a form of respect β a tram full of people staring fixedly at nothing, nobody making eye contact, nobody making a sound above a murmur, and everyone perfectly, deliberately comfortable with that. Morocco treats silence as a missed opportunity β a souk alive with shouted greetings, competing calls to buy, haggling as performance art, and an ambient noise level that never quite drops below "lively argument." Both are functioning, healthy societies. Only one of them will make you feel, within your first ten minutes, that you've personally done something wrong just by existing quietly.
I've stood in enough queues and squares to know that public behaviour norms reveal a country's real relationship with strangers, stripped of any polite fiction. Latvia's relationship with strangers is: leave them alone. Morocco's relationship with strangers is: they're basically already friends, they just don't know it yet.
π±π» Latvia
| β Do | β Don't |
|---|---|
| Queue in silence and keep a respectful physical distance | Strike up conversation with a stranger on public transport; it will be met with genuine confusion |
| Lower your voice in public spaces, even when excited | Take reserved body language personally β it isn't coldness, it's just the default |
| Wait to be invited before offering personal opinions unprompted | Expect small talk from shop staff; transactions are efficient, not social |
| Respect personal space as an almost sacred boundary | Assume quiet means unfriendly β it rarely does, once you're actually known |
π²π¦ Morocco
| β Do | β Don't |
|---|---|
| Engage in the back-and-forth of souk haggling; it's expected, even enjoyed | Take the first quoted price at face value; it's an opening bid, not a final offer |
| Return greetings warmly, even from strangers β it's genuine, not a sales tactic exclusively | Show visible irritation at the noise or crowding; it reads as a serious overreaction |
| Accept mint tea if offered before a transaction; declining can seem abrupt | Rush a conversation before getting to the point; directness without warmth reads oddly |
| Expect physical proximity in shared spaces as entirely normal | Expect Western-style personal space bubbles in markets or public squares |
Latvia's public culture runs on restraint, and understanding why requires understanding what silence actually signals here: not coldness, but consideration. A crowded Riga tram at rush hour is, by design, one of the quietest environments you'll ever stand in β dozens of people, inches apart, and almost total verbal silence, broken only by the occasional muted phone notification someone quickly silences out of visible embarrassment.
This reserve extends everywhere. Shop transactions are brisk and efficient rather than warm; you'll get exactly what you need without small talk, and attempting small talk yourself is often met with a polite but genuinely puzzled pause, as though you've asked an unusual question. Eye contact with strangers is minimal. Conversations at a normal, let alone raised, volume in public spaces draw quiet but unmistakable attention β not hostility, just the recognition that a norm has been breached.
None of this is unfriendliness, despite how it reads to newcomers from louder cultures. Latvians reserve warmth for contexts where it's actually earned β among family, close friends, and people they've decided, through slow and deliberate observation, are worth the emotional investment. Once you're in, the reserve dissolves into genuine, unshowy loyalty. But getting there requires patience, because Latvians do not perform friendliness on spec for strangers, and they find cultures that do slightly suspect, if not outright exhausting.
The result is a public sphere that feels, to visitors from noisier countries, almost eerily calm β a kind of collective agreement that everyone's personal space, including their auditory space, is worth protecting by default. It takes adjustment. It also, once you settle into it, becomes rather restful: nobody is performing enthusiasm at you in a supermarket queue, and that turns out to be its own quiet luxury.
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Morocco's public life operates on the opposite assumption entirely: that engagement, volume, and physical closeness are how a healthy society actually functions, not deviations from it. A Marrakech souk at midday is a genuinely overwhelming sensory experience for the uninitiated β vendors calling out prices and greetings simultaneously, competing scents of spice and leather, a density of bodies that would read as alarming crowding almost anywhere else, and an ambient volume that never fully settles.
Haggling sits at the centre of this culture, and it isn't aggression β it's a mutually understood social ritual, almost a form of respect between buyer and seller. The first price offered is essentially theatrical, an opening move in a conversation both parties expect to have. Paying it without negotiation isn't generous; it's a missed opportunity for a shared performance, and vendors will sometimes seem almost disappointed by a buyer who doesn't engage.
Greetings carry real weight here too. A simple exchange with a stranger β a shopkeeper, a taxi driver, someone on the street β often expands into genuine warmth: questions about your day, your family, an offer of mint tea before any actual business gets discussed. Declining these overtures too abruptly can read as cold or rushed, which is, amusingly, the exact inversion of how Latvia would read the same behaviour.
Physical space norms are looser too β proximity in queues, markets, and public transport that would trigger a Western apology reflex is simply unremarkable here. Visitors who arrive expecting a personal space bubble find it collapsed almost immediately, and the ones who adjust fastest are the ones who stop treating that collapse as an imposition and start treating it as the entire, generous, chaotic point.
Latvia wins if what you want from public life is to be left entirely, blessedly alone. Morocco wins if what you want is to feel, within minutes, unmistakably part of something β loud, warm, occasionally exhausting, but real. Put a Latvian and a Moroccan vendor in the same souk stall and you'd witness a genuine culture clash in real time: one person quietly waiting to be addressed, the other already three sentences into a life story. I know which one gets a better price on a rug. It isn't the quiet one.
Reddit r/Latvia β paraphrased: tried to make small talk with a stranger on the tram out of habit from back home. Got a look like I'd asked them for a kidney.
Internations Marrakech β paraphrased: it took me three visits to the same stall before I realised the haggling wasn't hostility, it was basically the vendor's way of saying hello properly.
expat.com Morocco β paraphrased: my first week I kept apologising for standing close to people in queues. Nobody understood what I was apologising for.
Latvia and Morocco sit at genuinely opposite ends of the same spectrum, and both are entirely right about their own norms and entirely wrong about each other's. Try importing Latvian reserve into a Moroccan souk and you'll be read as standoffish at best, rude at worst. Try importing Moroccan warmth onto a Riga tram and you'll generate a very particular kind of stunned silence. The lesson isn't that one culture has cracked public behaviour and the other hasn't β it's that "normal" is doing an enormous amount of quiet, unexamined work in both places, and neither country has the slightest intention of adjusting it for your comfort.
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Photo by MELIANI Driss via Pexels
Suki Nakamura
Staff writer covering financial markets and corporate strategy. Has strong opinions about spreadsheets.