🇱🇮 Liechtenstein vs 🇨🇭 Switzerland — By Suki Nakamura, Out of Office
Liechtenstein is a country you can drive across in under twenty minutes, which raises an obvious question: what does "gym culture" even mean in a microstate smaller than most ski resorts? The answer, delightfully, is that it barely exists as a separate category, because the Alps are right there, always, and nobody in Vaduz feels any particular urge to run on a treadmill facing a wall when they could be hiking an actual mountain within walking distance of their front door. Switzerland, its vastly larger neighbour, has taken the opposite and far more expensive approach: a serious, well-funded, almost devotional fitness infrastructure of premium gyms, wellness centres, and a national obsession with optimised movement that treats the body like a Swiss watch requiring regular, precise maintenance.
Both nations are, admittedly, extremely fit populations by any measure. The difference is that Liechtenstein achieves this basically by accident, through geography and a small-town culture where everyone just walks and hikes constantly, while Switzerland achieves it through genuine, deliberate national infrastructure investment and a cultural seriousness about physical performance that borders on philosophy.
Liechtenstein
| ✅ Do | ❌ Don't |
|---|---|
| Default to hiking and outdoor trail networks — they're the actual national gym | Expect a wide variety of gym chains or boutique fitness studios; options are genuinely limited |
| Join local sports clubs (Verein culture) for community fitness and social integration | Assume you'll find 24-hour gym access; most facilities keep modest, local hours |
| Use Vaduz's compact size to walk or cycle everywhere as default exercise | Overlook how seriously locals take alpine skiing and hiking as core identity, not just hobby |
| Try the national ski infrastructure at Malbun — modest scale, genuine quality | Expect big-city gym culture; this is village-level infrastructure, intentionally so |
Switzerland
| ✅ Do | ❌ Don't |
|---|---|
| Expect premium, well-maintained gym facilities even in smaller towns | Skip the shower before using the sauna or pool — it's strictly enforced, not a suggestion |
| Respect quiet hours and equipment etiquette — Swiss gyms run on precise unwritten rules | Hog equipment or skip wiping down machines; both draw real disapproval |
| Explore the extensive public Bergbahnen (mountain railway) network for genuinely accessible high-altitude hiking and skiing | Assume all fitness happens indoors — outdoor and alpine sport is deeply embedded here too |
| Try a Swiss wellness centre or thermal spa for the country's parallel obsession with recovery | Underestimate how expensive gym memberships and classes can be in cities like Zurich or Geneva |
Liechtenstein's fitness culture is best understood by what it doesn't have rather than what it does. There's no sprawling gym chain scene, no boutique fitness studio on every corner, because the country's entire population would barely fill a mid-sized gym chain's membership base in a single city elsewhere. What it has instead is geography that does the work for you: alpine trails accessible within minutes from Vaduz, Triesenberg, or basically anywhere in the country, and a culture where hiking isn't an activity you schedule, it's simply how people move through their weekends by default.
The Verein — the traditional club structure that anchors much of Liechtenstein and neighbouring Swiss-German social life — plays an outsized role here too. Sports clubs organised around football, gymnastics, or skiing function as much as social infrastructure as fitness infrastructure, and joining one is often the fastest way for a newcomer to actually integrate into a genuinely small, tight-knit society where everyone's cousin already knows everyone else's cousin. Fitness, in this context, isn't separated from community life; it's one of the primary mechanisms through which community life happens at all.
Malbun, Liechtenstein's own modest ski resort, sums up the whole national approach nicely: it's small, unpretentious, and completely earnest, a place where the royal family's kids learned to ski alongside everyone else's, and where the absence of glitzy infrastructure is treated as a feature rather than a limitation. There's no need for an elaborate gym scene when the actual mountains are this close and this unpretentious about who gets to use them.
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Switzerland's approach to fitness is, characteristically, thorough, well-funded, and quietly obsessive. Cities like Zurich and Geneva have developed genuinely excellent gym infrastructure — premium chains, boutique studios, and public sports centres that are clean, well-equipped, and governed by an unwritten but rigorously enforced etiquette code. Skip the mandatory pre-swim shower and you will be corrected, possibly by a stranger, possibly by a small sign that somehow feels personally addressed to you. Leave a machine sweaty and unwiped and the disapproval, while silent, will be unmistakable.
What distinguishes Swiss fitness culture from other well-resourced European nations is how seamlessly the indoor gym world coexists with an equally serious outdoor sport culture. The extensive network of Bergbahnen — mountain railways and cable cars — makes genuinely high-altitude hiking and skiing accessible to ordinary commuters in a way few countries can match, and it's entirely normal for someone to do a gym session on a Tuesday and a serious alpine hike on Saturday, treating both as part of the same overall fitness practice rather than competing hobbies.
There's also a parallel, distinctly Swiss obsession with recovery and wellness that runs alongside the performance culture — thermal spas, wellness centres, and a national comfort with structured relaxation as part of a fitness regimen rather than an indulgence separate from it. It reflects a broader Swiss instinct: if something's worth doing, it's worth doing with precision, proper equipment, and a system — whether that's climbing a mountain or recovering from climbing one.
Liechtenstein's fitness culture is charming precisely because it isn't trying to be a fitness culture at all — it's just a small alpine country where walking to the next village involves an actual hill, and nobody's built a business model around convincing you otherwise. Switzerland's is a genuinely impressive, if occasionally intimidating, national infrastructure project around physical optimisation.
I'd take Liechtenstein for authenticity and Switzerland for actual gym access. If you want fitness that feels like life, go small. If you want fitness that feels like a system, precisely maintained down to the sauna shower schedule, go Swiss.
r/liechtenstein — "Looked up gyms near me and found exactly one. Joined the local football Verein instead. Best decision I made all year, made actual friends."
Internations Zurich — "Skipped the shower rule at a public pool once. An elderly Swiss woman corrected me so calmly and firmly I have never forgotten it."
expat.com Liechtenstein forum — "There's no real 'gym culture' here, there's just hiking. Everyone hikes. All the time. It took me months to realise that was the whole answer."
Neither country will hand you an excuse to skip exercise, but they'll get you there through entirely different mechanisms — Liechtenstein through sheer geographic inevitability, Switzerland through infrastructure so thorough it borders on moral obligation. If you move to Vaduz expecting a Equinox-style gym scene, you'll be disappointed and then, within a month, unexpectedly fit from all the hiking you didn't realise you'd signed up for. If you move to Zurich expecting to coast, the sauna etiquette alone will recalibrate you fast. Bring proper hiking boots either way. You'll need them.
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Photo by Alina Chernii via Pexels
Suki Nakamura
Staff writer covering financial markets and corporate strategy. Has strong opinions about spreadsheets.