🇨🇮 Ivory Coast 🇺🇸 United States By Suki Nakamura, Out of Office
I have been proposed to on a first date in Abidjan and I have been "soft launched" on a fourth date in Brooklyn without ever once being asked my last name. One of these is terrifying. The other is worse, because at least the man in Abidjan meant it.
Let's get the tourist-brochure lie out of the way first: nowhere is "exotic," dating included. What Côte d'Ivoire and the United States actually have are two wildly different operating systems for the same buggy software — human courtship — and only one of them still involves showing up.
| ✅ Do | ❌ Don't |
|---|---|
| Expect family to be part of the conversation early, even casually | Assume "we're just seeing each other" translates — it usually doesn't |
| Dress like you tried, every single time, including brunch | Show up in what you slept in and call it "effortless" |
| Let a maquis (roadside bar-restaurant) be the whole date | Expect privacy — everyone's cousin will hear about it by Tuesday |
| Take compliments and directness as sincerity, not aggression | Ghost. It is treated as a genuine social offense, not a vibe |
| ✅ Do | ❌ Don't |
|---|---|
| Define the relationship out loud, in words, at some point | Assume exclusivity from vibes alone — it needs to be stated |
| Use the apps; everyone does, no one admits to liking it | Expect a phone call when a text essay will do |
| Split the bill without it being a whole moment | Bring up marriage, kids, or God before date three |
| Accept that "talking" is a real, if deeply stupid, relationship stage | Confuse a situationship for a relationship — ask which one you're in |
Dating in Abidjan is not a private activity that occasionally becomes public. It is a public activity that occasionally allows for privacy. You do not simply "see someone" — you are seen seeing someone, at the maquis, at church, at your sister's engagement party where your date has somehow already been introduced to your mother before you've decided if there's a second date. Ivorian social life runs on visibility the way American social life runs on notifications, except the Ivorian version doesn't stop pinging when you put your phone down.
What foreigners consistently misread as speed is actually confidence. A man will tell you he wants to marry you in week three and mean it as a compliment, not a threat — intention stated early is considered respectful, not intense. Compare that to the American default of strategic vagueness for months, and you start to see why cross-cultural Abidjan daters report so much whiplash in both directions: Ivorians find American ambiguity cowardly, Americans find Ivorian directness overwhelming, and both are, from where I'm sitting, correct.
Money and provision are discussed with a bluntness that would send a Brooklyn brunch table into a stunned silence. A man is expected to pay, visibly, and to be seen doing so — it's not transactional, it's performative generosity, a language of care that has nothing to do with modern Western debates about "who pays" being a feminist minefield. Meanwhile, dress code is not casual-Friday negotiable. You iron. You match. You do not "throw something on," because showing up under-dressed reads as showing up uninterested, and Ivorians will simply assume you didn't care enough to try.
The nightlife itself deserves its own paragraph of respect: maquis culture — plastic chairs, grilled fish, Coupé-Décalé blasting until the early hours — is the actual first date, not a bar you go to after dinner. Group dating is common and not remotely a red flag; if your date brings three friends, that's not commitment issues, that's just Tuesday. The Boo Abidjan dating guide notes what most guidebooks miss: the apps exist, but word-of-mouth introductions through family and church networks still outperform them for anything serious. In a country where reputation travels faster than 4G, that tracks.
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Americans have built an entire dating infrastructure — apps, terminology, group chats dedicated to parsing a single text message — specifically to avoid the one thing Ivorians do instinctively: say the thing out loud. "Talking," "situationship," "soft launch," "breadcrumbing" — this is not romance, this is a glossary, and you need the glossary because nobody will tell you where you stand without it.
Forbes Health's dating-trend research and the Survey Center on American Life both point to the same underlying reality dressed up in different statistics: dating app fatigue is real, "app burnout" is now a recognized enough phenomenon to have its own coverage cycle, and yet the apps remain the dominant discovery mechanism because the alternative — approaching a stranger in public — has been culturally coded as borderline unhinged. A Blind thread from tech workers in San Francisco and New York reads less like a dating forum and more like a support group for people who matched with someone eleven days ago and still haven't had a phone call.
The defining American skill is optionality management: keeping several conversations warm without commitment, a practice that would be read as deeply disrespectful in Abidjan and is read, in New York, as basic self-preservation. Exclusivity has to be verbally negotiated — "what are we?" is a real sentence Americans say to each other with a straight face — because nothing is assumed. First dates are low-stakes by design: coffee, not dinner; an hour, not an evening; an exit ramp built in from the start in case it's bad. Ivorians would find this stingy. Americans would call it emotionally efficient. Both are half right.
And then there's the paradox nobody quite admits: for a culture this saturated in dating content, podcasts, and relationship discourse, actual follow-through is strikingly rare. Plans get made in a group chat and dissolve in a group chat. The apps promise infinite choice and deliver, per most people's own accounts, infinite mild disappointment.
Ivory Coast wins on follow-through, and it isn't close. Say what you want about the speed, the visibility, the family-adjacent third date — at minimum, people show up, state intentions, and behave as though courtship is worth the effort it requires. American dating culture has optimized itself into a paradox: maximum choice, minimum clarity, and a vocabulary so elaborate it functions mostly as camouflage for people too scared to say "I like you" without a disclaimer attached. If you want romance conducted like a corporate negotiation with escape clauses, stay in the States. If you want someone to show up in a pressed shirt and mean what they say by date three, book the flight to Abidjan — just don't ghost anyone on the way out. They will notice. Everyone will notice.
Quora — a Western respondent living in Abidjan described being "proposed to, sincerely, by a man I'd known for three weeks" and noted it took months to stop reading Ivorian directness as pressure rather than honesty.
Internations Abidjan community — a European expat recounted showing up to what she thought was a one-on-one dinner only to find her date's entire extended family already seated, and being told afterward "that's just how you meet someone here."
Blind (teamblind.com) — a New York-based engineer described a six-week "talking stage" that ended with both parties admitting they'd never actually agreed to date, just to keep texting, and called the entire American courtship script "a shared delusion with really good branding."
Neither system is broken, exactly — they're just optimized for different failure modes. Abidjan optimizes against ambiguity and accepts the cost of a very public social life; the U.S. optimizes for individual autonomy and accepts the cost of never quite knowing where you stand. I've dated inside both, badly, and I'll say this much in Côte d'Ivoire's favor: it's a lot harder to waste someone's year when the entire neighborhood is watching to make sure you don't. America could stand to borrow that. Just maybe skip the impromptu family dinner on date two.
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Suki Nakamura
Staff writer covering financial markets and corporate strategy. Has strong opinions about spreadsheets.