🇲🇽 Mexico · 🇳🇱 Netherlands By Suki Nakamura, Out of Office
Mexico's Día de los Muertos is routinely, lazily mistranslated by outsiders as a spookier Halloween, which tells you everything about how little those outsiders understand grief, memory, or joy — because it is, in fact, a tender, riotously colourful reunion with the dead, treated with more warmth than most cultures manage for the living. The Netherlands, meanwhile, has King's Day, in which an entire nation dresses in a single colour, turns every pavement into an unlicensed flea market, and gets, by consensus and design, extremely drunk in service of the monarchy — a celebration so relentlessly, gleefully un-Dutch in its chaos that it's practically the country's one sanctioned personality glitch per year.
Both are among the most important dates on their national calendars. Only one of them will try to sell you a secondhand toaster from someone's actual front step.
| ✅ Do | ❌ Don't |
|---|---|
| Visit a cemetery vigil (Nov 1-2) if invited — families welcome respectful visitors, especially in Oaxaca and Michoacán | Call it "Mexican Halloween" out loud to a Mexican — it's a different holiday, a different meaning, and a different mood entirely |
| Learn what an ofrenda actually represents before photographing one — it's a personal altar to specific loved ones, not decor | Touch or rearrange items on someone's ofrenda — treat it with the same respect you'd give a grave |
| Try pan de muerto and marigolds (cempasúchil) — both carry specific symbolic meaning, not just aesthetic tradition | Assume every town celebrates identically — Oaxaca, Mexico City, and rural Michoacán all have distinct regional traditions |
| ✅ Do | ❌ Don't |
|---|---|
| Wear orange on King's Day (April 27) — it's the one day non-participation genuinely stands out | Set up a vrijmarkt stall without checking local rules — some cities restrict selling to residential streets only |
| Haggle at the vrijmarkt street stalls — it's expected, cheerful, and part of the ritual, unlike most Dutch retail | Expect trains and trams to run a normal schedule — services are reduced and extremely crowded |
| Pace your drinking if attending Amsterdam's canal parties — the day is long, and public intoxication is heavily policed by evening | Assume the whole country parties identically — smaller towns celebrate calmer, more family-oriented versions |
Día de los Muertos is one of the most profoundly misunderstood holidays on earth by anyone viewing it from outside, and Mexico has, admirably, mostly refused to dumb it down for that audience. This is not a horror-adjacent festival. It's a two-day (November 1st and 2nd) tradition, recognised by UNESCO as Intangible Cultural Heritage, built on the belief that the dead return briefly to visit the living, and the appropriate response to that is not mourning but celebration — marigolds, favourite foods, music, laughter at gravesides.
The ofrenda, the home altar, is the emotional centre of the holiday: photographs of specific deceased relatives, their favourite foods and drinks, candles, cempasúchil marigolds whose scent is believed to guide spirits home, and pan de muerto, a specific sweet bread baked only for this occasion. Every element is symbolic, personal, and specific to the people being honoured — it is not generic Halloween decor, and treating it as an aesthetic backdrop for photos, without understanding or respect, is one of the fastest ways to offend.
Regional variation matters enormously. Oaxaca and the towns around Lake Pátzcuaro in Michoacán are famous for elaborate cemetery vigils — families spending entire nights at graves, cleaning headstones, sharing food, sometimes with mariachi bands moving between plots. Mexico City's version has grown more public and parade-oriented in recent years, partly influenced, ironically, by a James Bond film that invented a Día de los Muertos parade that didn't previously exist and which the city then decided to actually hold. Rural celebrations tend to be quieter, more intimate, and more explicitly religious.
What makes the holiday genuinely moving, rather than merely colourful, is its underlying premise: that death isn't a rupture to be feared but a continuation to be maintained, actively, with food and music and memory, once a year, forever. It's a holiday built entirely around love outlasting loss, which is a considerably more sophisticated idea than "spooky."
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King's Day (Koningsdag), held on April 27th, is the single most disorienting date on the Dutch calendar if you've spent the rest of the year absorbing the country's default mode of reserved, orderly, bicycle-lane discipline. For one day, the entire nation dresses head-to-toe in orange — the colour of the royal House of Orange-Nassau — floods the streets, and collectively agrees to abandon several core national personality traits at once.
The defining institution is the vrijmarkt, the "free market" — a nationwide, government-sanctioned day when ordinary citizens can sell secondhand goods on the street without a permit, transforming entire neighbourhoods into sprawling, chaotic flea markets. Children set up blankets selling old toys. Adults sell furniture, books, bicycles, whatever's been sitting in the attic. It's part economic ritual, part civic bonding exercise, and genuinely one of the only days of the year Dutch retail culture embraces haggling with open enthusiasm.
Amsterdam's canals become the epicentre of the day's other defining feature: boat parties, packed shoulder to shoulder, orange everything, music blasting from every direction, and a level of public drinking that would raise eyebrows on any other date. Public transport runs reduced, overcrowded schedules; smart locals plan around it rather than fight it. By early evening, especially in Amsterdam, enforcement visibly tightens — this is sanctioned chaos with a curfew, not an open-ended one.
Smaller towns and cities celebrate a gentler, more family-centred version — local vrijmarkt stalls, children's games, orange bunting, considerably less boat-based inebriation. The holiday's real genius is its scalability: it's simultaneously a nationwide street party and a neighbourhood family fair, and the Netherlands seems entirely comfortable holding both versions at once, one day a year, before quietly returning to scheduling everything else with Swiss-level precision.
Mexico's Día de los Muertos asks you to sit with loss and answer it with love, colour, and memory — a holiday of extraordinary emotional depth dressed in marigolds. The Netherlands' King's Day asks you to put on an orange shirt and buy a stranger's old lamp off a blanket on the pavement — a holiday of extraordinary, deliberate silliness, one single sanctioned day of collective release for an otherwise famously composed culture.
Comparing them feels almost unfair — one is about the dead, the other about a monarch's birthday and a national flea market — but both reveal something true about their countries. Mexico shows you a culture unafraid of grief. The Netherlands shows you a culture that needs exactly one day a year to stop being so terribly sensible. I know which one moved me more. I know which one I'd rather be hungover at.
Reddit r/mexico — a tourist asking if it's okay to wear elaborate skull makeup to a cemetery vigil, and the top reply gently explaining "that's for the parade in the city, not for visiting someone's actual grandmother's grave."
Reddit r/Netherlands — an expat asking why their Dutch neighbours suddenly became expert hagglers for one day only, with the top comment simply "it's the one day a year we're allowed to enjoy commerce."
Internations Mexico City — a thread noting that despite the holiday's fame abroad, many offices only close for part of the two days, with one poster warning "don't assume you get both days off just because the marigolds are everywhere."
Mexico and the Netherlands could not have built more different relationships with their biggest annual public celebrations — one an ancient, deeply spiritual reckoning with mortality, the other a modern, monarchy-adjacent excuse to wear orange and sell your neighbours a used bicycle. Both, in their own register, are about community: gathering at gravesides with marigolds and pan de muerto, or gathering on canal boats with a beer and a stranger's old record collection. Go to Mexico to understand that grief and celebration were never opposites. Go to the Netherlands to watch an entire country's collective id take exactly one day off a year, painted orange, and behave beautifully badly.
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Photo by Jorge Acre via Pexels
Suki Nakamura
Staff writer covering financial markets and corporate strategy. Has strong opinions about spreadsheets.