🇸🇪🇲🇽 By Suki Nakamura, Out of Office
Sweden's relationship with fitness is quiet, solitary, and slightly punishing — a jog through dark pine forest followed by a swim in water cold enough to reorganise your internal organs, undertaken without complaint because complaining would be, somehow, worse than the cold itself. Mexico's relationship with fitness is loud, communal, and occasionally accompanied by a live DJ, because if you're going to do burpees in a public park at 6am, you may as well do them to reggaeton.
I have shivered through a Swedish "recovery swim" that nearly stopped my heart for reasons entirely unrelated to cardiovascular benefit, and I have done outdoor aerobics in a Mexico City park surrounded by forty strangers who somehow all knew the choreography. Only one of these left me questioning my life choices in real time.
🇸🇪 Sweden
| ✅ Do | ❌ Don't |
|---|---|
| Embrace friluftsliv — outdoor life is treated as fitness in itself | Expect small talk at the gym; headphones mean "do not engage" |
| Try open-water swimming, even in "shoulder season" — it's a whole culture | Skip the sauna after a cold swim; it's part of the ritual, not optional |
| Book gym slots online — many popular chains require advance booking | Assume gyms are cheap; memberships run higher than much of Europe |
| Cycle or run commute — it's normalised, not a fitness statement | Wear strong scented deodorant or perfume to group classes |
🇲🇽 Mexico
| ✅ Do | ❌ Don't |
|---|---|
| Join a park bootcamp or outdoor aerobics class — they're genuinely social | Be surprised by loud music at 6am group workouts in public parks |
| Use municipal outdoor gyms (gimnasios al aire libre) — they're free and everywhere | Assume all gyms are budget; boutique studios in cities can rival LA prices |
| Say good morning to fellow park regulars — it's expected, not optional | Skip hydration; altitude in Mexico City affects workouts more than people expect |
| Try lucha libre-inspired fitness classes for something genuinely different | Wear headphones at a group outdoor class — you'll miss the calls and the community |
Swedish fitness culture is built on a concept the Swedes call friluftsliv — "open-air life" — which sounds poetic until you realise it functionally means "you are expected to be outside, exercising, regardless of what the weather is doing to you." The Public Health Agency of Sweden's own activity guidelines lean heavily on outdoor movement, and it shows: Swedes run through forests in near-total winter darkness, cross-country ski to work in some rural areas, and treat a brisk lakeside walk in sub-zero temperatures as a completely unremarkable Tuesday.
Then there's the cold swimming, which deserves its own category of respect and mild concern. Across Sweden, particularly in winter, you'll find dedicated groups who cut holes in frozen lakes for a "vinterbad" — a winter dip, taken with total sincerity, followed immediately by a sauna to reverse whatever the swim just did to your circulatory system. This isn't a fringe wellness trend; it's mainstream, practised by grandparents and teenagers alike, and treated with the same casual normalcy other countries reserve for a light jog. I did it once, made a sound I did not know I was capable of making, and was met with nothing but polite, encouraging nods.
Indoor gym culture, by contrast, is oddly formal and quiet. Scandinavian gyms are notoriously unchatty places — headphones in means socially closed, and striking up conversation with a stranger mid-set is a fast way to be gently, silently judged. Membership costs run high relative to the rest of Europe, and popular classes at chains like SATS often require advance online booking, turning spontaneous exercise into a small logistics exercise of its own. What Sweden lacks in gym warmth, it makes up for entirely outdoors — cycling as daily transport is so normalised that "cycling for fitness" as a separate category barely exists; it's just how people get to work.
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Mexican fitness culture takes the opposite approach entirely: exercise is not something you do alone with headphones in, it is something you do loudly, publicly, and with company. Municipal parks across the country are dotted with gimnasios al aire libre — free outdoor gym equipment installed by local governments, a genuinely brilliant piece of public health policy that CONADE has expanded steadily for years, and which sees genuine, sustained daily use rather than the quiet neglect similar equipment suffers elsewhere.
The real spectacle is the outdoor group class. In parks across Mexico City, Guadalajara, and beyond, 6am regularly means dozens of people in matching high-vis vests doing choreographed aerobics to blasting music, led by an instructor with a wireless microphone and the energy of a nightclub host. These sessions are frequently free or nearly so, run by local government initiatives or community organisers, and function as much as social infrastructure as fitness infrastructure — regulars greet each other, gossip between sets, and treat the whole affair as a genuine community fixture rather than a workout to be endured and left.
Boutique fitness has also exploded in wealthier neighbourhoods of Mexico City, with CrossFit boxes and cycling studios charging prices that would raise eyebrows in Los Angeles, creating a genuinely stark split between the free, communal, public fitness culture and an increasingly expensive private one. One quirk that catches visitors off guard: Mexico City sits at over 2,200 metres of altitude, and even fit newcomers find themselves embarrassingly winded within minutes — a humbling, universal experience nobody warns you about until you're gasping through your first outdoor class next to someone's abuela who isn't even slightly out of breath.
Sweden wins for sheer discipline and the genuinely transformative power of its outdoor culture — friluftsliv is a philosophy worth stealing, cold swims aside. Mexico wins, decisively, for making fitness feel like a party rather than a punishment, and for genuinely democratising access through free public infrastructure that puts most other countries' civic fitness efforts to shame.
If you want fitness that builds quiet, self-reliant discipline, Sweden will forge it into you, ice water and all. If you want fitness that feels like showing up to see your friends, Mexico wins outright. I have never laughed during a Swedish workout. I have never stopped laughing during a Mexican one — mostly from oxygen deprivation, but still.
r/sweden — someone described their first vinterbad as "genuinely the closest I've come to an out-of-body experience, and I've done ayahuasca"
r/mexico — a regular at a Mexico City park bootcamp joked that skipping two sessions results in your instructor publicly asking where you've been
Internations Mexico City — an expat admitted their first outdoor class left them lightheaded within ten minutes, and nobody had mentioned the altitude
Sweden treats fitness as a private negotiation with nature and cold water, conducted mostly in silence and finished with a sauna you have absolutely earned. Mexico treats fitness as a public celebration, conducted loudly, socially, and usually to a soundtrack. Both cultures get people moving far more consistently than most; they've simply arrived at wildly different answers for why anyone would want to. Bring a wetsuit mentality to Sweden and a willingness to be seen sweating in public to Mexico, and expect neither country to apologise for the difference.
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Suki Nakamura
Staff writer covering financial markets and corporate strategy. Has strong opinions about spreadsheets.