🇫🇮 Finland 🇺🇾 Uruguay By Suki Nakamura, Out of Office
Ask a Finn what they're doing for the big summer holiday and they will describe, with total sincerity, disappearing to a lake house with no phone signal to sit in near-total silence for four days. Ask a Uruguayan about their big holiday and they'll describe Carnaval — the longest in the world, six weeks of drumming, costume, and parades that make Rio look like it's rushing. These are not two cultures with different festival calendars. These are two cultures with opposing theories of what a celebration is even for.
I've spent Juhannus in a lakeside sauna in silence broken only by loons, and I've spent Las Llamadas in Montevideo with a drum troupe thundering past for four straight hours. Both left me changed. Only one left me with any interest in dancing again.
| ✅ Do | ❌ Don't |
|---|---|
| Accept any invitation to a lakeside mökki for Juhannus — this is the actual holiday, not a suburb of it | Expect anyone to answer emails, calls, or texts during Midsummer weekend; the entire country switches off |
| Bring your own smoke sauna etiquette — quiet, unhurried, no phones | Ask a Finn to explain why the bonfire matters; the not-explaining is part of the tradition |
| Try the herring and new potatoes without commentary — it's beloved, not a joke | Plan any city event for Juhannus weekend; Helsinki empties like someone pulled a plug |
| Respect Independence Day's candle-in-the-window solemnity — this is not a party holiday | Show up loud to a December 6th gathering expecting fireworks and confetti |
| ✅ Do | ❌ Don't |
|---|---|
| Watch at least one full Llamadas parade from start to finish — the drumming builds for a reason | Expect Carnaval to wrap in a weekend; pace yourself, it runs from January into March |
| Learn the difference between candombe and murga before you comment on either | Wear a costume you haven't researched — comparsa traditions carry real cultural weight |
| Show up to Semana Criolla for the rural side of the calendar — rodeo, folklore, asado, all at once | Assume this is a smaller, cuter version of Rio; Uruguayans will correct you, at length |
| Budget stamina for the tablado shows that run past midnight, night after night | Skip the neighbourhood tablados for the big central stage only — the real spirit lives locally |
Finnish public holidays operate on a principle that borders on the ascetic: the celebration is the absence of celebration. Juhannus, the Midsummer festival, is the big one, and what actually happens is that Helsinki — a capital city — quietly empties. Shops close. Streets go still. Nearly a million people relocate, briefly, to lakeside cottages to do essentially nothing except sit by water, occasionally enter a sauna, and watch a bonfire that nobody bothers photographing because photographing it would somewhat miss the point.
This is either the most profound thing I've witnessed on assignment or a very elegant excuse to avoid small talk, and having sat through several, I now believe it's both. There's a bonfire, yes, technically a communal element, but the communal element mostly consists of people being quietly present near each other without conversation being mandatory. If you need noise to know you're celebrating, Finland will confuse and mildly offend you.
Independence Day in December runs on the same register — candles in windows, solemn, understated, almost reverent, a marked contrast to the fireworks-and-anthem approach most nations take to their sovereignty. I respect it. I also think there's a version of restraint that tips into repression, and Finnish festival culture occasionally brushes right up against that line. A culture that can't raise its voice even once a year is protecting something, and I'm not always convinced it's serenity.
The saving grace is that when Finns do let loose — and they do, deep into the Juhannus night, deep into the sauna-then-lake-then-more-sauna cycle — it's unfiltered and completely unselfconscious, because nobody's watching except people who are doing the exact same thing.
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Uruguayan Carnaval is, on paper, absurd: forty-plus days of continuous celebration, officially the longest carnival on earth, built around candombe drumming traditions with roots in the country's Afro-Uruguayan communities, murga theatrical troupes performing biting political satire, and Las Llamadas — parades so drum-heavy you feel them in your sternum before you see them. This is not a festival with an off-switch. It's a festival that dares you to run out of stamina before it does.
What sets it apart from Rio, which everyone insists on comparing it to, is the neighbourhood texture. The tablados — local stages set up in barrios across Montevideo — are where Carnaval actually lives, not the big central parade route. Murga groups spend the whole year writing satirical songs skewering politicians, inflation, whatever the country's currently furious about, then perform it in front of their own neighbours for weeks straight. It's celebration with teeth, joy with an opinion, and I found that far more compelling than spectacle for spectacle's sake.
The exhaustion is real, though, and worth naming honestly. Six weeks is a genuinely long time to sustain public joy, and by week four there's a fatigue underneath the drumming that locals will admit to if you ask directly. Stamina, not enthusiasm, becomes the limiting factor. Semana Criolla, the rural counterpart with rodeo and folklore, offers a welcome change of register — but even that runs on Carnaval-adjacent energy, all-day, unrelenting.
Uruguay wins on ambition and cultural depth — Carnaval isn't decoration, it's an entire artistic and political tradition performed at neighbourhood scale for six straight weeks, and that kind of sustained collective commitment deserves the crown. Finland wins something narrower but real: it has understood that rest is also a form of celebration, and Juhannus achieves something Carnaval structurally cannot — total, unbothered stillness.
But ambition beats restraint here. A festival culture that builds satire, drumming, and community theatre into its DNA and sustains it for six weeks is doing something genuinely rare. Finland's silence is beautiful once. Uruguay's noise means something every single night. Advantage: Montevideo.
r/Finland — Tried to get a plumber to come out on Juhannus weekend. He laughed at me, actually laughed, and said call back in five days. The whole country just isn't there.
Internations Montevideo — Nobody tells you Carnaval season means every weeknight has a tablado somewhere within walking distance. My sleep schedule did not survive February.
Quora — Compared Uruguayan Carnaval to Rio's out loud at a dinner party in Montevideo. Was gently but firmly educated for the next twenty minutes on candombe history. Worth it.
Finland teaches you that celebration can mean disappearing entirely, together, in silence. Uruguay teaches you that celebration can mean six weeks of drums, satire, and stamina you didn't know you had. Neither is wrong, but only one of them will leave you hoarse, sunburnt, and slightly changed by the time it's over. Go to Finland to remember how to be still. Go to Uruguay to remember why anyone bothered inventing festivals in the first place.
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Photo by Veli-Jussi Lietsala via Pexels
Suki Nakamura
Staff writer covering financial markets and corporate strategy. Has strong opinions about spreadsheets.