🇨🇲 Cameroon vs 🇻🇳 Vietnam
By Suki Nakamura, Out of Office
Grocery shopping is supposed to be the most boring part of living abroad. It is never the most boring part of living abroad. In Cameroon, buying tomatoes is a negotiation with real stakes and real theatre. In Vietnam, buying anything perishable is a race against a clock that started the moment the sun came up, and nobody is going to slow down to explain the rules to you.
Both countries treat the supermarket as a distant, slightly suspicious foreign concept, useful for toilet paper and imported biscuits, entirely beside the point for anything you're actually planning to cook that night. The real shopping happens elsewhere, and elsewhere has opinions about you.
| ✅ Do | ❌ Don't |
|---|---|
| Haggle, always — the first price is a starting offer, not a final one | Pay the first price quoted; you'll overpay and mildly disappoint the seller too |
| Bring small bills and coins; vendors rarely have change for large notes | Expect fixed pricing at open-air markets the way you would in a supermarket |
| Build a relationship with one or two regular vendors — loyalty gets you better prices over time | Squeeze or handle produce excessively before buying; vendors will call you out for it |
| ✅ Do | ❌ Don't |
|---|---|
| Go early — the best produce and seafood at wet markets is gone by mid-morning | Show up at 10am expecting the same selection you saw in photos from a 6am market tour |
| Learn basic numbers in Vietnamese; it speeds transactions and earns real goodwill | Expect much English at neighbourhood wet markets outside tourist-heavy districts |
| Bring your own bag — plastic bag habits are changing and reusable bags are increasingly the norm | Assume the supermarket price is the "normal" price; wet markets are usually cheaper and fresher |
Grocery shopping in Cameroon, real grocery shopping, happens at the market, and the market operates on a completely different logic than the shrink-wrapped calm of a supermarket aisle. Prices are not fixed, they are opening bids, and the entire exchange is a small piece of theatre that both parties are expected to perform with enthusiasm. Walk up, ask the price, look mildly appalled, counter, settle somewhere in the middle, and everyone leaves satisfied. Skip the theatre and pay the first number offered, and you haven't just overpaid, you've slightly missed the point of the interaction.
What surprises newcomers most is how quickly this stops being adversarial and becomes relational. Return to the same tomato vendor three or four times and the negotiation gets shorter, the prices get friendlier, and eventually you're not haggling at all, you're just being handed the good stuff because you're a known face. That loyalty economy runs the entire informal retail sector — plantains, fish, cassava, palm oil, all of it moves through vendors who remember your name before your money.
Supermarkets exist, mostly in the bigger cities like Douala and Yaoundé, and they're genuinely useful for imported goods, packaged staples, and the specific relief of not having to negotiate before 8am. But treating them as your primary grocery source is both more expensive and, frankly, a bit of a missed cultural experience. The market isn't just where the food is cheaper and fresher, it's where a meaningful chunk of daily social life actually happens — news, gossip, minor disputes, real friendships, all conducted over a pile of okra. Expats who commit to the market, chaos and all, tend to eat better and pay less than the ones clinging to the supermarket trolley for dear life.
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Vietnamese grocery shopping runs on a clock that starts absurdly early and shows no mercy to anyone who doesn't respect it. Wet markets hit their peak in the very early morning, when the seafood is freshest, the herbs are crispest, and the selection is genuinely spectacular. By mid-morning, the good stuff is gone, prices on what's left start creeping up, and by early afternoon you're essentially shopping the clearance rack of a market that peaked six hours ago without telling you.
The pricing is more fixed than Cameroon's open negotiation, but not entirely — a light, friendly haggle is still normal, especially if you're clearly a regular rather than a one-off tourist purchase. Learning to count in Vietnamese changes the entire experience; vendors visibly relax and prices tend to soften once you're not fumbling for a translation app mid-transaction. It's less about theatre than Cameroon's markets and more about rhythm — you learn the beat of the market, when to show up, which stall does the best herbs, which one to avoid on Mondays for reasons nobody quite explains but everyone quietly respects.
Supermarkets and convenience stores have exploded across Vietnamese cities in recent years, and increasingly they're where the packaged goods, imported items, and late-night emergency shopping happens. But for anyone actually cooking Vietnamese food at home, the wet market remains non-negotiable — the herbs alone are a different category of fresh than anything shrink-wrapped, and the fish, if you go early enough, was very possibly swimming a few hours before it reached your bag.
Cameroon rewards patience, charm, and a willingness to argue cheerfully over the price of onions until you've earned a discount and a friend. Vietnam rewards discipline, an alarm clock, and the ability to count to ten in a new language before your coffee kicks in. Neither system has any patience for the passive supermarket shopper who wants to glide through with a trolley and headphones in. If I had to choose, I'd pick Cameroon for the sheer joy of the haggle, but I'd pick Vietnam if I actually wanted the freshest fish of my life and didn't mind losing some sleep for it.
Internations Douala — paraphrased: An expat admitted they overpaid for produce for nearly a year before a local colleague explained that visibly walking away mid-negotiation almost always brings the price down within seconds.
Reddit r/VietNam — paraphrased: A commenter said they assumed "morning market" meant anytime before noon, only to discover the best stalls had sold out and packed up entirely by 9am, leaving picked-over leftovers for latecomers.
expat.com Ho Chi Minh City — paraphrased: A longtime resident said learning to count to twenty in Vietnamese did more for their grocery bill than any amount of polite smiling ever managed.
Both countries will humble you before they feed you well. Cameroon wants a negotiation and a relationship, built one tomato pile at a time. Vietnam wants punctuality and a bit of linguistic effort before the sun's properly up. Show up late, underprepared, and unwilling to engage on either front, and you'll end up eating supermarket sadness in both places. Show up ready to play the game, and you'll eat better than most locals think a foreigner is capable of managing. Set an alarm. Bring small bills. Argue politely. Repeat.
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Suki Nakamura
Staff writer covering financial markets and corporate strategy. Has strong opinions about spreadsheets.