🇰🇷 South Korea vs 🇳🇬 Nigeria — Public Behaviour Norms
By Suki Nakamura, Out of Office
A packed Seoul subway car at 8am is one of the quietest rooms you will ever stand in — hundreds of people, inches apart, and the loudest sound is the recorded station announcement. A Lagos market at the same hour is one of the loudest rooms you will ever stand in — hundreds of people, inches apart, and the volume is a form of communication, not a failure of it. I have been shushed with a look in Seoul for a phone ringtone that lasted 1.5 seconds. I have been affectionately shouted at in Lagos for not shouting back enough. Both countries have an extremely clear rulebook for public conduct. The rulebooks simply disagree about almost everything.
South Korea has built an entire public culture around collective face-saving — noise, eye contact, and personal intrusion are all carefully managed so that nobody has to feel exposed. Nigeria has built a public culture around collective vibrancy — noise, eye contact, and direct address are the actual mechanism by which a crowded, fast-moving society keeps functioning and, frankly, keeps enjoying itself. Neither is chaos. Neither is coldness. They are simply two entirely different theories of what a crowd owes the people in it.
| ✅ Do | ❌ Don't |
|---|---|
| Keep your phone on silent in public transport, always | Talk loudly on the phone in a subway car — you will collect stares |
| Queue precisely and wait your exact turn | Make prolonged direct eye contact with strangers, it reads as confrontational |
| Use both hands when giving or receiving something from an elder | Blow your nose in public — step away or turn aside, it's considered impolite |
| ✅ Do | ❌ Don't |
|---|---|
| Greet people before starting any transaction or conversation | Expect silence in shared spaces — animated conversation is the norm, not rudeness |
| Engage directly and warmly with vendors and strangers alike | Take loud bargaining or spirited debate as hostility — it's often just Tuesday |
| Match the energy — reserved quietness can read as unfriendly | Assume personal space rules match what you're used to — queues and crowds are more fluid |
Korean public behaviour is governed by a concept that doesn't translate cleanly into English but roughly means "not imposing your presence on others" — a kind of collective agreement that shared space is sacred precisely because everyone respects its limits simultaneously. This is why a Seoul subway at rush hour, packed to genuinely uncomfortable physical density, can still feel calmer than an empty waiting room elsewhere: nobody is broadcasting themselves into it. Phones are silenced. Conversations are hushed. Eye contact is minimal, not from coldness but from a shared understanding that staring at a stranger is itself a kind of intrusion.
This extends everywhere — restaurants where neighbouring tables pretend not to hear each other's conversations even when they clearly can, elevators where nobody speaks, streets where even drunk Friday night crowds somehow self-regulate into something that rarely tips into actual disorder. Age hierarchy shapes almost every interaction: how you bow, which hand you use, who speaks first. Get it wrong as a foreigner and you'll usually be forgiven with a slightly strained smile. Get it wrong repeatedly and people will simply, quietly, stop correcting you, which is a much worse sign.
What took me longest to understand is that this isn't suppression — Koreans are not, behind closed doors, a reserved people. The noraebang (karaoke room) culture alone proves that emphatically. It's that public and private are treated as genuinely different registers, with different rules, and conflating them is the actual faux pas. The quiet isn't the absence of a personality. It's a personality choosing, very deliberately, where to be loud.
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Nigerian public life runs on the opposite theory entirely: that shared space is improved, not violated, by full participation. A Lagos market isn't loud because people have lost control of their volume — it's loud because volume is doing actual communicative work, projecting confidence, drawing customers, settling disputes, and broadcasting personality into a genuinely enormous and fast-moving crowd. Silence, in this context, doesn't read as respectful. It reads as evasive, or worse, unfriendly — a person who won't greet you, engage you, or haggle with you properly is a person you can't quite trust yet.
Greetings are not a formality here; they're a prerequisite. Walking into a shop, joining a queue, or starting literally any transaction without a warm verbal greeting first is considered abrupt to the point of rude, regardless of how efficient it might feel to a foreigner used to transactional silence. Bargaining is theatre, performed loudly and often with genuine delight on both sides, and a quiet, unemotional negotiation is a worse negotiation — you haven't shown the vendor you actually care about the outcome.
Physical space is also treated far more fluidly than in Korea — queues bend, personal space contracts, and a crowd moves less like an orderly line and more like a single organism figuring out where it needs to be. This can read as chaotic to the newly arrived. It is not. It's simply optimised for a different variable: not order, but momentum, and momentum, once you stop resisting it, moves remarkably fast.
I won't pretend I don't have a personal bias here, because after fourteen relocations I have come to deeply distrust any culture that mistakes quiet for civility — but fairness compels me to admit Korea's system produces something genuinely impressive: a dense, fast society that almost never feels aggressive. Nigeria's system produces something Korea's can't: a dense, fast society that almost never feels lonely. If you want a public culture that leaves you alone, Seoul is unmatched. If you want a public culture that refuses to let you disappear into a crowd, Lagos is unmatched. Pick your poison. Or, more accurately, pick your antidote to modern isolation, because that's really what's on offer in both.
Reddit r/korea — paraphrased: A tourist got quietly stared down for eating on the subway, and someone explained it wasn't the food, it was the smell entering shared air.
Reddit r/Nigeria — paraphrased: A visitor tried to bargain in a flat, unenthusiastic tone and was told, kindly, that he needed to "put some energy into it" or he'd never get a fair price.
expat.com Lagos — paraphrased: A newcomer was initially alarmed by how loud arguments in the market sounded, only to watch both parties laugh and shake hands two minutes later.
Korea will teach you that restraint can be its own form of generosity — a way of making room for everyone by taking up as little as possible. Nigeria will teach you that presence can be its own form of generosity — a way of making everyone feel seen by refusing to shrink. Spend real time in both and you'll come away questioning which one your own culture actually taught you, and whether it was the right lesson. I'm still deciding. In the meantime, I've learned to whisper in Seoul and project in Lagos, and switching between the two in the same month has done absolutely nothing good for my sense of what "normal" means.
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Suki Nakamura
Staff writer covering financial markets and corporate strategy. Has strong opinions about spreadsheets.