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Sweat Is Serious Business in Seoul. In Lisbon, Nobody's in a Hurry to Sweat at All.

Sweat Is Serious Business in Seoul. In Lisbon, Nobody's in a Hurry to Sweat at All.

Suki NakamuraJuly 23, 2026 6 min read

🇰🇷 South Korea 🇵🇹 Portugal By Suki Nakamura, Out of Office

I have been publicly assessed, in a Gangnam gym mirror wall, by a personal trainer who looked at my arms the way a butcher looks at a side of beef. I have also been the only person doing anything resembling cardio in a Lisbon "ginásio" at 6pm on a Tuesday, while everyone else stood around the smoothie bar discussing, at length, whether it might rain later. These are not two countries with different fitness routines. These are two civilisations with entirely different relationships to the concept of trying.

South Korea treats the body as a KPI. Portugal treats the body as something that exists, broadly, and will be dealt with eventually, ideally after lunch. Neither is wrong. But only one of them will make you cry in a locker room, and it isn't the one you'd expect.

Do's & Don'ts: South Korea

✅ Do❌ Don't
Book a PT session if you want anyone to take you seriouslyWear old, baggy gym clothes — mismatched activewear reads as "not trying"
Expect body composition analysis (InBody scans) as standardAssume the mirrors are for vanity — they're for comparison, and everyone is comparing
Go early — 5–6am sessions before work are completely normalSkip the shower ritual afterward; Korean gyms have full jjimjilbang-style facilities and using them is expected

Do's & Don'ts: Portugal

✅ Do❌ Don't
Treat the gym as one option among many — a run along the Tagus countsExpect 24-hour opening; most ginásios keep sensible, human hours
Join a class for the social element — group fitness is where Portuguese gym culture actually livesRush anyone. The trainer will finish their coffee first
Use outdoor calisthenics parks, which are genuinely excellent and freeAssume small independent gyms take card payment — some still want cash, charmingly

South Korea: Where the Gym Is a Second Job

Let's be honest about what's happening in a Seoul fitness centre at 6am: several hundred people who could, technically, be asleep, are instead doing weighted squats under fluorescent lighting because the alternative — being seen as someone who doesn't — carries real social cost. South Korea's fitness culture isn't really about fitness. It's about legibility. Your body is a document other people read, and an under-toned document suggests you don't have discipline, which in a society this achievement-coded is basically a personality flaw.

The infrastructure backs this up with total sincerity. Twenty-four-hour gyms are standard, not a premium feature. InBody machines — those body composition scanners that print out a full report on your muscle mass, body fat percentage, and, implicitly, your worth as a person — sit in the lobby of every serious facility, and Koreans read the printout the way other cultures read a horoscope. Personal training is enormous business, not because Koreans are uniquely vain, but because a PT session is a scheduled commitment you cannot skip without a friend group knowing about it.

Then there's the after-gym ritual, which is where Korea quietly wins. Public bathing culture means the changing rooms come with saunas, hot and cold pools, and scrubbing stations, so the workout is genuinely a two-hour production, not a guilty 40 minutes squeezed in before a Zoom call. I have never left a Korean gym feeling anything less than surgically clean.

The cost of all this is a fitness culture with essentially zero tolerance for softness. Weight comments from strangers, trainers, and occasionally your own mother are not considered rude — they're considered helpful. If you are sensitive about your body, Seoul will not be gentle with you, and pretending otherwise does foreigners no favours.

Portugal: The Gym as a Vague Suggestion

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Portugal's relationship with exercise is best described as "aware it exists, in no rush about it." This is a country where the national sport is arguably standing on a hillside talking, and the fitness industry has adapted accordingly. Gyms exist, they're reasonably priced, and absolutely nobody there is timing your rest periods.

What Portugal does have — and does brilliantly — is outdoor and communal fitness. Lisbon and Porto are dotted with free calisthenics parks, proper steel equipment installed by the municipality, used by everyone from teenagers to retirees doing pull-ups at golden hour with the same unbothered confidence they'd bring to ordering a bica. Running along the riverfront is a genuine national pastime, less about numbers and more about being outside, being seen, being part of the evening parade of people who are also technically exercising but mostly just enjoying not being at work.

Group classes are where the actual culture lives. A Portuguese "aula de grupo" is as much social hour as workout — you will know your classmates' names within a fortnight and their family history within a month. Trainers are friendly rather than fearsome. Nobody hands you a printout diagnosing your body fat percentage as a moral failing.

The trade-off is inconsistency. Facilities range from gleaming to genuinely tired, opening hours are negotiable, and the entire culture runs on an assumption that fitness is a nice-to-have, layered on top of a life that already includes plenty of walking, plenty of fish, and plenty of wine, which — annoyingly — seems to work out fine for most people's life expectancy anyway.

The Verdict

If you want results and don't mind being quietly judged into achieving them, Seoul will get you there faster than anywhere else on earth — the infrastructure, the social pressure, and the sheer volume of 24-hour gyms conspire to make discipline the path of least resistance. If you want a sustainable relationship with movement that doesn't require a body-fat printout to validate your Tuesday, Lisbon wins on quality of life, if not on quads.

I know which one produced better abs. I also know which one I'd rather retire in. Portugal isn't lazy — it's just refused, with total conviction, to confuse effort with worth. Korea hasn't made that distinction yet, and won't apologise for it either.

What Nobody Warned You About

r/korea — a trainer told me, unprompted, that my "InBody score was disappointing" during my second-ever visit. I nearly cried in the smoothie bar.
Internations Lisbon — moved from Frankfurt expecting German gym discipline. Instead found a "spin class" where the instructor stopped twice to answer his phone. Weirdly, I've never felt calmer about exercise.
expat.com Portugal — the calisthenics park near my flat in Porto has better equipment than the gym I paid for in London. Cancelled my membership within a month.

Conclusion

Neither country will let you coast, exactly, but only one will make you feel guilty about coasting. South Korea has built a fitness culture so intense it borders on liturgical — showing up matters, results are audited, and softness is a social liability. Portugal has built one so relaxed it barely qualifies as a culture at all, more a loose confederation of people who occasionally jog. Choose Seoul if you want a six-pack by spring. Choose Lisbon if you want to still enjoy your life by summer. I have lived both versions of this particular anxiety, and I can report that only one of them let me eat the pastel de nata afterwards without comment.

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Photo by Asia Culture Center via Pexels

Suki Nakamura

Staff writer covering financial markets and corporate strategy. Has strong opinions about spreadsheets.

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