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Out of Office
The Czechs Will Not Smile at You in Public. Brazilians Will Hug You Within Five Minutes.

The Czechs Will Not Smile at You in Public. Brazilians Will Hug You Within Five Minutes.

Suki NakamuraJuly 23, 2026 6 min read

🇨🇿 Czech Republic 🇧🇷 Brazil By Suki Nakamura, Out of Office

A Czech stranger who smiles at you on the tram is not being friendly; they are, statistically, either drunk, foreign, or trying to sell you something. Reserve isn't rudeness in Prague, it's just the operating default — public space is for moving through quietly, not for performing warmth at people you haven't been introduced to. In Brazil, the opposite default applies with such force that a queue at a bakery can turn into a genuine conversation about your love life within four minutes, and physical greetings — a kiss on each cheek, a hand on the arm — happen with strangers as readily as with old friends.

Neither culture is wrong about what public space is for. They've just built completely opposite answers to the same question: is public behaviour about restraint, or about connection? I've had to consciously recalibrate my face muscles moving between these two.

Do's & Don'ts: Czech Republic

✅ Do❌ Don't
Keep your voice down on public transport — loudness marks you instantly as an outsiderSmile broadly at strangers expecting a warm response; it often reads as odd
Queue properly and wait your turn without commentaryMake small talk with shopkeepers beyond basic pleasantries — it's not expected
Respect personal space firmly — an arm's length minimum in most interactionsTake reserve personally; it isn't coldness, it's simply the public default

Do's & Don'ts: Brazil

✅ Do❌ Don't
Expect and return physical greetings — cheek kisses, hugs, are completely normalFlinch or step back from friendly physical contact; it can read as standoffish
Engage in small talk; it's genuinely expected, not performativeAssume quiet is the norm anywhere public — noise and conversation are the default texture
Be flexible about queue structure in informal settings — it's often looser than Northern normsExpect punctuality to be treated with Czech-level rigidity — timing runs looser here

Czech Republic: Public Space as Neutral Ground

Czech public behaviour operates on a principle that took me months to stop misreading as unfriendliness: public space is neutral territory, not social territory. You don't perform warmth at strangers because warmth is reserved for people who've earned it — friends, family, established acquaintances. A tram full of silent, unsmiling commuters isn't a tram full of unhappy people; it's a tram full of people correctly following the local script, which says that public performance of emotion is, at minimum, slightly embarrassing.

This shows up everywhere. Queueing is orderly and largely silent — you take your place, you wait, you don't strike up conversation with the person in front of you about the weather. Shopkeepers are polite and efficient rather than chatty; asking "how are you" and genuinely expecting an honest answer would be a category error. Personal space is respected rigorously, both physically and conversationally — Czechs will happily discuss politics or history at length once you know them, but that access has to be earned through actual relationship, not proximity.

What this produces, counterintuitively, is a public realm that feels remarkably calm and low-friction. Nobody is performing anything at you. There's a real dignity in a culture that doesn't demand emotional labour from strangers just to get through a grocery queue, even if it takes some recalibration for anyone arriving from a culture that reads silence as coldness.

Brazil: Public Space as an Extension of the Living Room

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Brazilian public behaviour runs on the inverse assumption: public space is social space, and warmth is the default currency, extended to strangers as readily as to friends. Physical greetings — kisses on the cheek, warm handshakes, a hand briefly on the arm during conversation — happen constantly and mean less about intimacy and more about basic social fluency. Small talk isn't filler; it's the actual substance of daily interaction, and a shopkeeper who doesn't ask how your day is going would seem oddly cold, not appropriately professional.

Noise is simply part of the public texture — conversations happen at volume, music plays in shared spaces without apology, and silence in a public setting can read as unusual rather than respectful. Queueing, especially in informal settings like markets or smaller shops, is looser and more socially negotiated than the rigid single-file expectations found in Northern Europe; a certain amount of flexible, conversational shuffling is normal and not considered queue-jumping so much as just how humans naturally cluster.

This produces a public realm that's warm, expressive, and occasionally chaotic by Czech standards, where personal space is a much smaller circle and physical, verbal, and emotional expressiveness in public is the water everyone swims in, not a performance reserved for special occasions.

The Verdict

Neither approach is objectively better, but they demand completely different things of a visitor. Prague rewards restraint and punishes performed enthusiasm; arrive too warm too fast and you'll read as slightly unhinged. Rio rewards exactly the opposite — arrive too reserved and you'll read as cold, possibly rude, definitely missing the point. I find the Czech default genuinely restful after a while. I find the Brazilian default genuinely nourishing in a completely different way. Pick your poison based on how much emotional labour you want strangers extracting from you on a Tuesday.

What Nobody Warned You About

r/czech — smiled at a shop assistant out of habit. She looked genuinely confused, like I'd asked her something in a language she didn't speak. Adjusted my face within a week.
Internations Rio de Janeiro — was kissed on both cheeks by someone I'd met ninety seconds earlier, in a bakery queue. Nobody else found this remarkable in the slightest.
expat.com Brazil — the "queue" at my local market is more of a loose cluster with an understood order everyone somehow knows. Took me a month to figure out I wasn't being cut in front of, I just didn't understand the system.

Conclusion

Czech reserve and Brazilian warmth are both, in their own contexts, complete and functional social systems — neither is a deficient version of the other. Prague will leave you alone, and mean it kindly. Rio will pull you into conversation, and mean that kindly too. The mistake is judging one by the other's rules: don't expect Czech warmth from a Brazilian silence, and don't expect Brazilian noise from a Czech queue. Learn the local script, or spend your whole trip mildly confused about why nobody's smiling, or why everyone keeps hugging you.

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Photo by Helena Jankovičová Kováčová via Pexels

Suki Nakamura

Staff writer covering financial markets and corporate strategy. Has strong opinions about spreadsheets.

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