Nothing says 'we broke morale' like tying bonuses to fixing it.
Christophe Fouquet, CEO of ASML, just made a bet that either proves he's a visionary or accidentally admits that corporate restructuring is basically psychological warfare.
The move: Fouquet is linking his own compensation—and that of other senior leaders—directly to employee satisfaction scores. Specifically, ASML created a Workplace Experience Index using six survey questions, which will now feed straight into the Long-Term Incentive plan for executive pay. "In the coming years, it will directly influence the remuneration of senior leaders, including the Board of Management," Fouquet wrote in an internal memo.
The context matters. It's been what Fouquet himself called "a disruptive and emotional year" at Europe's most valuable company. ASML just went through a major restructure—the kind that tends to leave employees checking LinkedIn job listings at 2 p.m. on a Tuesday. Now, instead of hoping people forget about it, Fouquet is essentially saying: Your misery is my problem.
For perspective, Fouquet pulled in €7.021 million in total remuneration for 2025, up 29.3% from the year before. He's also overseeing a €352 million share buyback while flagging demand above planned supply. So the money is flowing. The question is whether tying any meaningful portion of his bonus to worker morale actually changes how restructures happen, or if it's just very expensive theater.
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This is genuinely unusual. Most CEOs pretend to care about culture while extracting maximum value regardless. Fouquet's doing the opposite—putting his money where his mouth is, which suggests either genuine enlightenment or a very accurate reading of how badly the company's HR scores have tanked.
The real test isn't whether Fouquet takes the pay hit. It's whether knowing he'll take the hit changes a single decision about how many people get laid off next time. Or if ASML's already factored the bonus loss into the cost-benefit analysis, which would be the most Silicon Valley thing imaginable.
Fouquet gets credit for the gesture. But gestures are free. Results cost money. We'll see which one ASML prioritizes when it matters.
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Danny Fisk
Staff writer covering financial markets and corporate strategy. Has strong opinions about spreadsheets.
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