A case study in why 'we didn't see this coming' is corporate speak for 'someone should have'
IBM didn't just miss guidance. It missed so catastrophically that by Wednesday morning, multiple law firms had already filed shareholder lawsuits. When your stock plummets 25% in a single day—IBM's worst performance since 1980—investors don't get disappointed. They get lawyers.
The surface numbers looked fine. Revenue growth of 9.7% over the last year, more than double IBM's 3-year average of 4.5%. Net margin at 15.6%, nearly touching its 3-year peak. These aren't the vital signs of a company you'd expect to crater overnight. Yet on Tuesday, IBM announced it had "faltered," that it "did not adapt and move quickly enough," and that "numerous large deals failed to close on the timeline." Adjusted EPS hit $2.93 against a consensus estimate of $3.02. Revenue came in at $17.2 billion versus an expected $17.86 billion.
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Here's where it gets interesting: IBM's own explanation was operational. Customers redirected spending toward servers and storage to lock down supply before price increases. That's a business cycle story, not a scandal. But investors are now asking a different question: if deal delays were significant enough to crater earnings, why wasn't guidance more conservative? Why did visibility into this spending shift not make it into the forward-looking statements?
Shift in customer behavior is explainable. Missing it by this much suggests either forecasting that missed the mark or guidance that didn't fully reflect what management knew. Law firms have already filed complaints in shareholder litigation alleging inadequate disclosure. The SEC hasn't announced a formal investigation—yet. But earnings season isn't over, and investor calls tend to get very specific about what was visible when.
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Photo by Jack Sparrow via Pexels
Danny Fisk
Staff writer covering financial markets and corporate strategy. Has strong opinions about spreadsheets.
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