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Water Cooler
IBM's 25% Nosedive: When Guidance Becomes a Four-Letter Word

IBM's 25% Nosedive: When Guidance Becomes a Four-Letter Word

We Did Not Anticipate, CEO Says of Thing Called Planning

Danny FiskJuly 15, 2026 5 min read

IBM ended trading Tuesday down more than 25%, its worst day in 115 years. The company, which has survived two world wars and the entire internet revolution, managed to crater harder on a single afternoon than at any point since 1968. More than $50 billion in market capitalization evaporated. If you're keeping score at home, that's what happens when a Fortune 500 company confidently walks into a glass door while the entire office watches.

The numbers were undeniably bad. IBM posted adjusted EPS of $2.93 against analyst expectations of $3.02. Revenue came in at $17.2 billion when Wall Street was bracing for $17.86 billion. Total revenue grew just 1% year-over-year. Data-center infrastructure products—the part of the business that was supposed to be thriving—dropped 7%. These aren't rounding errors. These are misses.

But here's where it gets interesting. CEO Arvind Krishna didn't blame the market or the economy or acts of God. He blamed himself, sort of. "This quarter we faltered," he wrote in a letter to investors. The real culprit? Customers suddenly decided in the last few weeks of June to prioritize AI servers and memory over everything else. They were frontrunning expected price increases in a memory chip market strangled by shortage. "We did not anticipate the magnitude of the capex reprioritization," Krishna explained.

Let that sink in. A company with armies of strategists, analysts, and market intelligence teams did not see coming what every memory chip maker on Earth apparently already knew. Samsung, SK Hynix, and Micron have their 2026 capacity effectively sold out under long-term AI contracts. This wasn't whispered in dark corners. It was happening in plain sight.

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The damage spread immediately. Salesforce fell 4%. Microsoft dropped almost 3%. Accenture down 2.86%. DXC Technology collapsed 5.66%. Software companies watched their future get repriced in real time because one major player admitted it had no idea what its own customers were about to do.

HSBC downgraded IBM from Hold to Reduce, slashing the price target from $231 to $191. The company holds its earnings call July 22, which is presumably when Krishna will explain in more detail how the largest enterprise technology company in the world got ambushed by trends moving at the speed of obvious.

The lesson here isn't subtle: When you're supposed to be guiding the market, you're supposed to, well, guide the market. IBM tried to guide everyone straight into a wall instead.

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Photo by Ketut Subiyanto via Pexels

Danny Fisk

Staff writer covering financial markets and corporate strategy. Has strong opinions about spreadsheets.

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